Researchers, journalists, and policymakers routinely demonize the businesses that provide payday loans, calling them predatory or worse. Indeed, if you are not living close to the edge, it’s hard to understand why a person would pay such a high price to borrow such a small amount of money.
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WERTH: So far, so good. But I think we should mention two things here: one, Fusaro had a co-author on the paper. Her name is Patricia Cirillo; she’s the president of a company named Cypress Research, which is by the way, is the same survey firm that produced data for the paper you mentioned earlier, about how payday borrowers are pretty good at predicting when they will be able to pay back their loans. And the other point, two, there was a long chain of e-mails between Marc Fusaro, the academic researcher here, and the CCRF. And what they show is they really look like editorial interference.
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There is a long and often twisted history of industries co-opting scientists and other academic researchers to produce findings that make their industries look safe or more reliable or otherwise better than they really are. Whenever we talk about academic research on this show – which is pretty much every week – we try to show the provenance of that research and establish how legitimate it is. The best first step in figuring that out is to ask what kind of incentives are at play. But that is only one step.
MANN: If you did not know what to do, that’s what you’re going to do, that’s just what it’s going to do because the data at least suggests that most people do have a fairly good understanding of what’s going to happen to them.
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The Twisted Economics of Payday lending can not be separated from its natural predatory. The industry has always insisted that its products are intended for short-term emergency use and that it does not encourage repeat borrowing-the debt trap. “It’s like the tobacco industry saying that smoking does not cause cancer,” says Sheila Bair, former president of the Federal Deposit Insurance Corporation. Study after study has found that repeating borrowing accounts for a large share of the industry’s revenues. Flannery and Samolyk found that “high per-customer loan volume” helps payday lenders cover their overhead and offset defaults. At a financial-service event in 2007, Daniel Feehan, then CEO of the payday lender Cash America, said, according to multiple reports (here and here), “The theory in the business is that you have got that customer , work to turn it into a repetitive customer, long-term customer, because that’s where the profitability is. ”
Whatever you want to call it – wage deflation, structural unemployment, the absence of good-paying jobs – is not that a bigger problem? And, if so, what’s to be done about that? Next time on Freakonomics Radio, we will continue this conversation by looking at a strange, controversial proposal to make sure everyone’s got enough money to get by.
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Let’s talk about how a day pay loan works. An individual who needs immediate cash due to a personal emergency can obtain a “payday loan” from any of the many payday loans companies across Texas. The borrower agrees to pay an exorbitant interest rate – often over 500 percent-for the loan. The borrower then gives the payday lender a post-dated check which is dated the same day as his
WINCY COLLINS: I advise everyone, “Do not even mess with those people. They are rip-offs “I would not go back again. I do not even like to walk across the street past it. That’s just how pissed I was, and so hurt.
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Alternative Financial Services: Innovating to Meet Customer Needs in an Evolving Regulatory Framework, by John Hecht, Research Analyst, Stephens Inc. (now at Jefferies & Company Inc.) (February, 2014).
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DEYOUNG: Yes, I like to think of myself as an objective observer of social activity, as an economist. But there is one section of the blog where we highlight mixed evidence. That helps you to reduce the risk of money at home level. And we also point to, I believe, an equal number of studies in that section that find the exact opposite. And then of course there is another section in the blog where we point directly to rollovers and rollovers is where the rubber hits the road on this. If we can somehow predict which folks will not be able to handle this product and will roll it over incessantly, then we can impress on payday lenders not to make the loans to those people. This product, in fact, is especially badly suited to predict this because the payday lender gets a small number of pieces of information when she makes the loan, as opposed to the information that a regulated financial institution would collect. The cost of collecting that information, of underwriting the loan in the traditional way that a bank would be, would be too high for the payday to offer the product. If we load up additional costs on the production of these loans, the loans will not be profitable any longer.
and are a problem for those borrowers – but it sounds like though those repeat rollovers are the source of a lot of the lender’s profits. So, if you were to eliminate the big problem from the consumer’s side, would not that remove the profit from the lender’s side, maybe kill the industry?
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So we are left with at least two questions, I guess. Number one: How well is the one of the payday-loan research we’ve been telling you about today, pro or con? And number two: How do we have any academic research?
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MARC FUSARO: The Consumer Credit Research Foundation and I had an interest in the paper being as clear as possible. And if someone, including Hilary Miller, would take a paragraph that I had written and re-wrote it in a way that made what I was trying to say more clearly, I
DUBNER: Well, Christopher, that defense sounds, at least to me, like pretty weak sauce. I mean, the university writing center does not have as much vested interest in the outcome of my writing as an industry group does for an academic paper about that industry, right?
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Fulmer says that payday-loan interest rates are not almost as predatory as they seem, for two reasons. First: When you hear “400 percent on an annualized basis,” you might think that people are borrowing the money for a year. But these loans are designed to be held for just a few weeks, unless, of course, they get rolled over a bunch of times. And, reason number two: because payday loans are so small – the average loan is about $ 375 – the fees need to be relatively high to make it worthwhile for the lender. For every $ 100 borrowed, Fulmer says, the lender gets about $ 15 in fees. So, capping the rate at an annualized 36 percent just would not work.
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One problem with the payday-lending industry-for regulators, for lenders, for the public interest is that it defies simple economic intuition. For instance, in most industries, more competition means lower prices for consumers. That maxim certainly helped guide the deregulation of the fringe lending business in the 1990s and some advocates still believe that further deregulation is the key to making payday loans affordable. Yet there is little evidence that a proliferation of payday lenders produces this consumer-friendly competitive effect. What’s the difference: There are more than double-paid loans in those states (Idaho, South Dakota, Texas, and Wisconsin). by residents of some other states, according to Pew. In the state where the interest rate is capped, the rate that payday lenders charge gravitates right to the cap. “In the race to the lowest rates, it’s a race to the highest rates,” says Tom Feltner, director of financial services at the Consumer Federation of America.
WERTH: He was communicating with CCRF’s chairman, a lawyer named Hilary Miller. He is the president of the Payday Loan Bar Association. And he’s testified before Congress on behalf of payday lenders. And as you can see in the e-mails between him and Fusaro, again the professor here, Miller was not only reading drafts of the paper but he was making all kinds of suggestions about the paper’s structure, its tone, its content. And finally what you see is Miller writing whole paragraphs that go pretty much verbatim straight into the finished paper.
ERVIN BANKS: I do not see anything wrong with them. I had some back bills I had to pay off. So it did not take me too long to pay it back – about three months, something like that. They are beautiful people.
U.S. Senator Elizabeth Warren (left) talks with Consumer Financial Protection Bureau Director Richard Cordray after he testified about Wall Street reform at the 2014 Senate Banking Committee hearing. (Jonathan Ernst
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DUBNER: Well, here’s what seems to me, at least, the puzzle, which is that repeat rollovers – which represents a relatively small number of the borrowers
Indeed, even those who work in the industry recognize that these loans are imperfect solutions to the growing demand for small loans. John Weinstein, a third-generation check casher and the president of Check Center, told me that he recognizes the problems (mentioned in a series of recent Pew reports) associated with repeat borrowing. Weinstein believes that “changes in the industry are inevitable.”
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