The bigger problem for payday lenders is the overhead. Alex Horowitz, a research manager at the Pew Charitable Trusts, says that two-thirds of the fee payday lenders collect are spent just keeping the lights on. The average storefront serves only 500 customers a year, and employee turnover is ridiculously high. For example, QC Holdings, a public traded nationwide lender, reported that it had to replace approximately 65 percent of its branch-level employees in 2014. “The profits are not extraordinary,” Horowitz says. “What is extraordinary is the inefficiency.”
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Alternative Financial Services: Innovating to Meet Customer Needs in an Evolving Regulatory Framework, by John Hecht, Research Analyst, Stephens Inc. (now at Jefferies & Company Inc.) (February, 2014).
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FULMER: It would take the $ 15 and it would make that fee $ 1.38 per $ 100 borrowed. That’s less than 7.5 cents per day. The New York Times can not sell a newspaper for 7.5 cents a day. And somehow we are expected to be unsecured, relative, $ 100 loans for a two-week period for 7.5 cents per day. It just does not make economical sense.
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MANN: If you did not know what to do, that’s what you’re going to do, that’s just what it’s going to do because the data at least suggests that most people do have a fairly good understanding of what’s going to happen to them.
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Does a researcher who’s out to make a splash with some sexy finding necessarily work with more bias than a researcher who’s working out of pure intellectual curiosity? I do not think that’s necessarily so. Like life itself, academic research is a case-by-case scenario.
DUBNER: Obviously the history of lending is long and often, at least in my reading, tied to religion. There is a prohibition against it in Deuteronomy and elsewhere in the Old Testament. It’s in the New Testament. In Shakespeare, the Merchant of Venice was not the hero. So, do you think that the general view of this kind of lending is colored by an emotional or moral argument too much at the expense of an economic and practical argument?
Later on, the payday lenders gave Mann the data that showed how long it really took those exact customers to pay off their loans. About 60 percent of them paid off the loan within 14 days of the date they were predicted.

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percent of expenses, according to the Kansas City Fed. This is not surprising, given that payday lenders do not look carefully at the borrower’s income, expenses, or credit history to ensure that she can repay the loan: That underwriting process, the bedrock of conventional lending, would be ruinously expensive when applied to a $ 300, two-week loan. Instead, lending to the borrower’s checking account-but if that’s empty due to other withdrawals or overdrafts, it’s empty.
So we are left with at least two questions, I guess. Number one: How well is the one of the payday-loan research we’ve been telling you about today, pro or con? And number two: How do we have any academic research?
The Military Lending Act Five Years Later: The High-Cost Small Dollar Loan Market, and the Campaign against Predatory Lending, by Jean Ann Fox, Consumer Federation of America (May, 2012).
The Twisted Economics of Payday lending can not be separated from its natural predatory. The industry has always insisted that its products are intended for short-term emergency use and that it does not encourage repeat borrowing-the debt trap. “It’s like the tobacco industry saying that smoking does not cause cancer,” says Sheila Bair, former president of the Federal Deposit Insurance Corporation. Study after study has found that repeating borrowing accounts for a large share of the industry’s revenues. Flannery and Samolyk found that “high per-customer loan volume” helps payday lenders cover their overhead and offset defaults. At a financial-service event in 2007, Daniel Feehan, then CEO of the payday lender Cash America, said, according to multiple reports (here and here), “The theory in the business is that you have got that customer , work to turn it into a repetitive customer, long-term customer, because that’s where the profitability is. ”
raise cash. To get a payday loan, you need to have a job and a bank account. According to Pew survey data, some 12 million Americans – roughly 1 in 20 adults – take out a payday loan in a given year. They tend to be relatively young and earn less than $ 40,000; they tend to not have a four-year college degree; and while the most common borrower is a white female, the rate of borrowing is the highest among the minorities.
WERTH: He was communicating with CCRF’s chairman, a lawyer named Hilary Miller. He is the president of the Payday Loan Bar Association. And he’s testified before Congress on behalf of payday lenders. And as you can see in the e-mails between him and Fusaro, again the professor here, Miller was not only reading drafts of the paper but he was making all kinds of suggestions about the paper’s structure, its tone, its content. And finally what you see is Miller writing whole paragraphs that go pretty much verbatim straight into the finished paper.
After studying the millions of payday loans, the Consumer Financial Protection Bureau found that 67 percent went to borrowers with seven or more transactions per year, and the majority of borrowers paid more in fees than the amount of their initial loan. This is why Diane Standaert, the director of state policy at the Center for Responsible Lending, says 36 percent interest-rate cap, says, “The typical borrower experience involves long-term indebtedness-that’s core to the business model.”
Freakonomics Radio is produced by WNYC Studios and Dubner Productions. Today’s episode was produced by Christopher Werth. The rest of our staff include Arwa Gunja, Jay Cowit, Merritt Jacob, Greg Rosalsky, Kasia Mychajlowycz, Alison Hockenberry and Caroline English. Thanks also to Bill Healy for his help with this episode from Chicago. If you want more Freakonomics Radio, you can also find us on Twitter and Facebook and do not forget to subscribe to this podcast on iTunes or anywhere else you get your free, weekly podcasts.
need it. Now, it’s not surprising you that the payday industry does not want this kind of government regulation. Nor should it surprise you that a government agency called the Consumer Financial Protection Bureau is trying to regulate an industry like the payday industry.
WINCY COLLINS: I advise everyone, “Do not even mess with those people. They are rip-offs “I would not go back again. I do not even like to walk across the street past it. That’s just how pissed I was, and so hurt.
Back when he was a private businessman, Trump learned how to use law as a weapon. The lesson he took from that is that if your pockets are deep enough – and your conscience dull enough – it does not matter that you are wrong. The other party will be broken before you will lose.
MCKAMEY: Everybody that comes in here always comes out with a smile on their face. I do not see anyone come out hollering. They take care of everyone who comes to the T. You have been satisfied, I’m satisfied, and I see other people be satisfied. I never seen a person walk out with a bad attitude or anything.
Indeed, even those who work in the industry recognize that these loans are imperfect solutions to the growing demand for small loans. John Weinstein, a third-generation check casher and the president of Check Center, told me that he recognizes the problems (mentioned in a series of recent Pew reports) associated with repeat borrowing. Weinstein believes that “changes in the industry are inevitable.”
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Perhaps a solution of sorts-something that is better, but not perfect-could come from more modest reforms to the payday-lending industry, rather than trying to transform it. There are some evidence that smart regulation can improve the business for both lenders and consumers. In 2010, Colorado revised its payday-lending industry by reducing the permissible fees, extending the minimum term of a loan to six months, and requiring that a loan be repayable over time, instead of coming due all at once. Pew reports that half of the payday stores in Colorado are closed, but now everyday payday borrowers are paying 42% less in fees and defaulting less frequently, with no reduction in access to credit. “There’s been a debate for 20 years about whether to allow payday lending or not,” says Pew’s Alex Horowitz. “Colorado shows it can be much, better.”
Under government fire, this appears, based on the business model, to be true-not only would the regulations eliminate the very loans from which the industry makes its money, but they would also introduce significant new underwriting expenses on every loan.
To date, the debates about payday loans have been focused solely on the supply side of the issue-the payday lending-and not on the demand side-the borrowers. Lately, however, the body of research in the latter has been growing. A recent report by the Center for Financial Services Innovation highlights several categories of small-dollar credit borrowers. Tambu is not representative of the entire payday market, but according to the center’s research, borrowers seeking loans because of an unexpected expense represent thirty-two per cent of the over-all market. Policy recommendations, however, are focused on the regulation of the industry, rather than on the conditions that lead people to seek out small, expensive loans in the first place.
DUBNER: OK, so this is interesting that a watchdog group that will not reveal its funding is going after an industry to try to influence academics that’s funding. So should we assume that CFA, the watchdog, has some kind of horse in the payday race? Do we just not know?
MARC FUSARO: The Consumer Credit Research Foundation and I had an interest in the paper being as clear as possible. And if someone, including Hilary Miller, would take a paragraph that I had written and re-wrote it in a way that made what I was trying to say more clearly, I
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Fulmer says that payday-loan interest rates are not almost as predatory as they seem, for two reasons. First: When you hear “400 percent on an annualized basis,” you might think that people are borrowing the money for a year. But these loans are designed to be held for just a few weeks, unless, of course, they get rolled over a bunch of times. And, reason number two: because payday loans are so small – the average loan is about $ 375 – the fees need to be relatively high to make it worthwhile for the lender. For every $ 100 borrowed, Fulmer says, the lender gets about $ 15 in fees. So, capping the rate at an annualized 36 percent just would not work.
Which suggests there is a small but substantial group of people who are so financially desperate and
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Fringe Financial Services is the time applied to payday and its close cousins, such as installment lending and auto-title lending-services that provide quick cash to credit-strapped borrowers. It’s euphemism, sure, but that seems to aptly convey
Poor credit or limited credit history can make it difficult to find financing from traditional sources. You may not be able to get a credit card or buy a car without a credit score that meets minimum requirements. That can make it tough to handle emergencies.
DUBNER: Now, Bob, the blog post is a pop version of a meta-study, which rolls up other research on different pieces of the issue. I’m sorry that the studies that you cite in the post are not just the biased rantings of some ultra-right-wing pro-market-at-all-cost lunatics. And I realize that at least one of the primary studies was authored by yourself, so I guess I’m asking you to prove that you are not an ultra-right-wing pro-market-at-all-cost lunatic.
To be sure, some payday lenders engage in abusive practices. During the month I staffed the Predatory Loan Help Hotline operated by the Virginia Poverty Law Center, I heard a lot of stories from people who had been harassed and threatened with lawsuits by businesses that routinely flute existing regulation.
DEYOUNG: Yes, I like to think of myself as an objective observer of social activity, as an economist. But there is one section of the blog where we highlight mixed evidence. That helps you to reduce the risk of money at home level. And we also point to, I believe, an equal number of studies in that section that find the exact opposite. And then of course there is another section in the blog where we point directly to rollovers and rollovers is where the rubber hits the road on this. If we can somehow predict which folks will not be able to handle this product and will roll it over incessantly, then we can impress on payday lenders not to make the loans to those people. This product, in fact, is especially badly suited to predict this because the payday lender gets a small number of pieces of information when she makes the loan, as opposed to the information that a regulated financial institution would collect. The cost of collecting that information, of underwriting the loan in the traditional way that a bank would be, would be too high for the payday to offer the product. If we load up additional costs on the production of these loans, the loans will not be profitable any longer.
Donald Trump allegedly told the porn actress Stormy Daniels in a hotel room in Lake Tahoe in 2006. “After that proposal, you will be able to go on [The Celebrity Apprentice] as Daniels told Anderson Cooper on 60 Minutes on Sunday night, she went to the bathroom, and when she came out, Trump had relocated herself to the end of the bed. It was clear, she said, what she assumed would happen next.
WERTH: It’s hard to say. Actually, we just do not know. But whatever their incentive might be, their FOIA applications have produced what looks like some pretty damning e-mails between CCRF – which, again, receives funding from payday lenders – and academic researchers who have written about payday lending.

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