raise cash. To get a payday loan, you need to have a job and a bank account. According to Pew survey data, some 12 million Americans – roughly 1 in 20 adults – take out a payday loan in a given year. They tend to be relatively young and earn less than $ 40,000; they tend to not have a four-year college degree; and while the most common borrower is a white female, the rate of borrowing is the highest among the minorities.
DUBNER: Let’s say you have a one-on-one audience with President Obama. We know that the President understands economics pretty well or, I would argue that at least. What’s your pitch to the President for how this industry should be treated and not eliminated?
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Now, we should say, that when you are an academic study of a particular industry, often the only way to get the data is from the industry itself. It’s a common practice. But, as Zinman noted in his paper, as the researcher you draw the line at letting the industry or industry advocates influence the findings. But as our producer Christopher Werth learned that it has not always been the case with payday-lending research and the Consumer Credit Research Foundation, or the CCRF.
On the other hand, this leaves about 40 percent of borrowers who were not good at predicting when they would pay the loan off. And Mann found a correlation between bad predictions and past payday loans.

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DEYOUNG: Yes, I like to think of myself as an objective observer of social activity, as an economist. But there is one section of the blog where we highlight mixed evidence. That helps you to reduce the risk of money at home level. And we also point to, I believe, an equal number of studies in that section that find the exact opposite. And then of course there is another section in the blog where we point directly to rollovers and rollovers is where the rubber hits the road on this. If we can somehow predict which folks will not be able to handle this product and will roll it over incessantly, then we can impress on payday lenders not to make the loans to those people. This product, in fact, is especially badly suited to predict this because the payday lender gets a small number of pieces of information when she makes the loan, as opposed to the information that a regulated financial institution would collect. The cost of collecting that information, of underwriting the loan in the traditional way that a bank would be, would be too high for the payday to offer the product. If we load up additional costs on the production of these loans, the loans will not be profitable any longer.
DUBNER: Wowzer. That does sound pretty damning – that the head of a research group funded by payday lenders is essentially ghostwriting parts of an academic paper that happens to reach pro-payday lending conclusions. Were you able to speak with Marc Fusaro, the author of the paper?
Under government fire, this appears, based on the business model, to be true-not only would the regulations eliminate the very loans from which the industry makes its money, but they would also introduce significant new underwriting expenses on every loan.
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Freakonomics Radio is produced by WNYC Studios and Dubner Productions. Today’s episode was produced by Christopher Werth. The rest of our staff include Arwa Gunja, Jay Cowit, Merritt Jacob, Greg Rosalsky, Kasia Mychajlowycz, Alison Hockenberry and Caroline English. Thanks also to Bill Healy for his help with this episode from Chicago. If you want more Freakonomics Radio, you can also find us on Twitter and Facebook and do not forget to subscribe to this podcast on iTunes or anywhere else you get your free, weekly podcasts.
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Fulmer’s firm, Advance America, runs about 2,400 payday loan shops, across 29 states. All in, there are roughly 20,000 payday shops in the U.S., with total loan estimated at around $ 40 billion per year. If you were back to the early 1990s, there were fewer than 500 payday-loan stores. But the industry grew as many states relaxed their usury laws – many states, but not all. Payday lending is prohibited in 14 states, including much of the north and in Washington, D.C. Another nine states allow payday loans but only with more borrower-friendly terms. And that leaves 27 states where payday lenders can charge in the neighborhood of 400 percent interest – states ranging from California to Texas to Wisconsin to Alabama, which is what drew President Obama there.
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FULMER: We have to wait for the final proposal rules to come out. But where they appear to go is down a path that would simply eliminate a product instead of reforming the industry or better regulating the industry.
Lisa J. Servon is a professor and former dean at the Milano School of International Affairs, Management, and Urban Policy at the New School. She studies and conducts research in the areas of urban poverty and economic development. Her books include “Bootstrap Capital: Microenterprises and the American Poor” and “Bridging the Digital Divide: Technology, Community, and Public Policy.”
Foundation for Credit Counseling Wade House, Merrion Center, Leeds, LS2 8NG trading as StepChange Debt Charity and StepChange Debt Charity Scotland. A registered charity no.1016630 and SC046263. It is a limited company registered in England and Wales (company no.2757055). Authorised and regulated by the Financial Conduct Authority.
Demand for small-dollar loans may be rising partly because of the growing availability of payday loans. But a more significant factor seems to be that an increasing number of people are unable to make ends meet. Real wages have declined significantly since 1972, and more than a quarter of people in the U.S. have no emergency savings whatever. The demand for payday loans remains because the wages of these Americans are not sufficient to pay for basic needs, much less put something aside. Meanwhile, mainstream financial services have all but left low-and-moderate-income groups. And the incentives that enable higher-income earners to save and invest are nonexistent for those with lower incomes.
said one of the key reasons he chose Rhode Island was its strong network of higher education institutions: Brown University, the Rhode Island School of Design, and the Community College of Rhode Island.
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FULMER: It would take the $ 15 and it would make that fee $ 1.38 per $ 100 borrowed. That’s less than 7.5 cents per day. The New York Times can not sell a newspaper for 7.5 cents a day. And somehow we are expected to be unsecured, relative, $ 100 loans for a two-week period for 7.5 cents per day. It just does not make economical sense.
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If you find some of the modern economic scenario, most people have at least one horse in every race, which makes it difficult to separate advocacy and reality. So let’s go where Freakonomics Radio often goes when we want to find someone who does not have a horse in the race: to academia. Let’s ask some academic researchers if the payday-loan industry is really as nasty as it looks.
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Later on, the payday lenders gave Mann the data that showed how long it really took those exact customers to pay off their loans. About 60 percent of them paid off the loan within 14 days of the date they were predicted.
Consumer advocates argue that lenders take advantage of situations like this, knowing full well that a significant number of borrowers will be unable to repay payday loans when they come due. Because the borrowers roll over their old loan, or pay back the first loan and immediately take out another, the advocates argue, they get trapped in a cycle of debt, repaying much more than they borrowed. Those who own and manage payday-loan shops stand by the products they sell, maintaining that they are lenders of the last resort for borrowers like Tambu, who have no other options.

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